A Football Stadium VIP lounge is a place living only for few minutes a week. It hosts authorities, sponsors, suppliers and supporters during the halftime break, it offers a discussion and relax space, preparing them for the end of the match. It can hold satisfied comments or hard debates, technical discussions or not-so-polite complaints. It has to be immediate, direct, clear, easy-living and versatile. The visual concept is based on the chromatic definition of the halftime break time, based on a psychological analysis of those dramatic nervous emotional 15 minutes. So you jump into a black shining environment to slow down your emotions and relish a good hot coffee (5 minutes), pass through a green synthetic lawn tasting sweeties and chocolate while starting talking about the match (5 minutes), then get into the white diaphanous technical room to complete the discussions in front of a plasma screen (5 minutes), ready to get back to the stands. A short track in space, but full of visual, olfactory and tactile sensations, quickly lived with the sporty spirit of one who is resting from a hard fatigue to face better another one, more important, maybe final.

Realized in partnership with Galasso Eventi